Thursday, July 25, 2013

How To Start and Run a Property Business Brokerage from Home

In the world we live in today, people are involved in businesses knowingly or unknowingly, someone might need a second- grade car for instance but don't know where to find one while another person somewhere wants to sell his/her second grade car but don't know how. This is where the services of a business broker come to play.

One good thing about this business is that it requires very little capital and you don't need an office space as you can run this business from your home, you can still retain your present job or business and add this as an additional source of income.

How to Run a Property Business Brokerage

The services of a business brokerage is a very viable one, you as the business broker will just look for who wants to a particular item for example a car and another person who wants to sell that same item and join them together then they pay you a commision rate of ten or twenty percent depending on your bargaining power.

When starting a property business brokerage, you must run it as a business regardless of where ever you are operating from, you have to operate as a broker and not someone who is desperate or something. Since it is a business you must draft a policy binding you and your clients. To make your clients commited and willing to do business you can draft out a form with your business name at the top in printed format for your clients to purchase at the rate of #1000 -#5000 non-refundable fee. This will make them commited.

How to Draft out a policy for your business.

Your policy is a set of rules and what to expect from your business operations on the part of your clients. Now, like everyother business, this business has risks involved like stolen properties, seller going behind your back to meet buyers or vice-versa in order not to pay the ten or twenty percent commission rate. Your policy will state clearly how you are going to do business with your clients by informing them to provide original documents of the property they want to dispose and they will not come in contact with themselves (buyer and seller) as you are the midlle man in their business transaction.

Once thy sign on this policy, you get the photocopy of it. Another you should note is issue this policy once they get your form that you will sell to them. Finally, you must make both your form and policy write up classy in a letter headed paper because this is what represents your business.

How to Get Clients and Market your Properties.

This is the lifewire of your business as without this, you are of business. Getting clients is very easy, there are three ways to get clients that I will recommend.

1. Use of Classified Ads- Classified ads are those small space ads you see on the national dailies like the Guardian and so on, just grab a copy of The Guardian to see examples of classified ads. They ads are cheap and powerful as you can get a space within the range of #5000 - #10,000 in the national dailies or journals you prefer to use. Another factor to take note of here is on the issue of the message you are sending accross, your message must be captivating and short with your contact details like your phone number and website (optional but advisable)

2. Use of Fliers, Banners, Posters - These are also powerful advertising medium but you need to be creative as to where you can find your target audience and distribute or paste your adverts in the strategic places. On the area of messaging too, your message must be short and captivating enough to bring your clients.

3. Use of the internet- Yes, the world has become a village, so you have to leverage on the internet to reach your clients. One good thing about the internet is the presense of free and paid advertising, funny enough the free adverts is very effective but will need lots of work done by you. Media you can use on the internet are social networks like facebook, twitter, Forums like Nairaland.com, trade sites like Tradekey.com, gbogbo.com and so on.

Note that you also use the above way of geting your clients to sell properties for your clients. Another factor you should take note is on the issue of proffessionalism, you will get calls from prospects please you must act proffessonal in picking up your calls by answering with your business name first, if possible get a dedicated line strictly for this business. For instance your business name is BEST PROPERTIES and you get a call from prospects, you answer like this 'Hello, Good Morning BEST Properties, how may I help you' this will rate you high in the site of your clients.

It is also advisable to have a website, this does not cost a fortune and will add a touch of professionalism to your business. Your website tells people about your business so that whenever you advertise, you include your web address people can just go there and patronize you.

Finally, you have to be creative and a good marketer as you can start this business with just #10,000 and go into a hundreds of thousands within weeks of operations.  Feel free to ask questions on our fanpage.

1 comment:

  1. Hey can you suggest me if hiring business brokers brisbane to sale or buy any business is a profitable deal? I want to sale my business so need a broker who can provide me good deals.

    ReplyDelete